Zodiac “Pacer For Hope” provides CANSA with Significant Donation
November 2018 – On Friday 9th November 2018, Zodiac’s MD, Brendon Land, handed over a substantial donation of R100,000 to Elize Joubert, CEO of the Cancer Association of South Africa (CANSA). The donation was as a result of a campaign that ran throughout October 2018, whereby 2,000 limited edition pink pacer combi’s were promoted as “Pink Pacer for Hope” and sold to SA consumers in line with Breast Cancer Awareness. A large portion of the sales went towards a collection by Zodiac Pool Care that was earmarked for CANSA to assist with education and health awareness as well as care and support programmes for women affected by cancer.
According to the World Health Organization (WHO), breast cancer is the most frequent cancer among women, impacting 2.1 million women each year, and it also causes the greatest number of cancer-related deaths among women. CANSA’s CEO, Elize Joubert, stated, “In South Africa, women have a lifetime risk of 1 in 27 of being diagnosed with breast cancer. Through the generous contribution of Zodiac Pool Care and other businesses and individuals, we can provide support to cancer patients. We offer medical equipment hire, wigs, counselling, support groups, online support groups and resources as well as our CANSA Care Homes where patients receiving treatment far from home can stay during treatment.”
Zodiac Pool Care is SA’s trusted brand in pool cleaners and their quality products can be found in many people’s homes across the country. That’s why Zodiac’s Managing Director, Brendon Land, believes this campaign and fundraising initiative was a natural fit for the company and seemingly resonated with local consumers. “Our Zodiac products have traditionally always been in people’s homes and form part of their summer fun and family memories. Nowadays there are very few people who haven’t had a family member or someone close to them struggle with cancer. We were delighted to see the interest and uptake by SA consumers in purchasing our limited edition pink pacers during October. It’s through the public’s participation that we have been able to raise and donate this substantial amount of money to CANSA. We genuinely want to do anything we can to support CANSA and their efforts in the fight against cancer which impacts so many people”, Land concluded.
The 2,000 Zodiac limited edition striking pink pool cleaners sold during the month of October come with a two-year warranty and are the perfect low maintenance pool cleaner suitable for every sized pool.
According to Zodiac’s Trade Marketing Manager, Annelise Naicker, Zodiac are planning to make another splash with their “Make Summer Sparkle” campaign that is being run until the end of December. Naicker explained, “this latest campaign highlights how maintaining a sparkling pool all through summer using Zodiac pool cleaners has never been easier or less time-consuming. SA consumers who purchase any of our promotional products this summer, stand a chance to win one of five diamond vouchers worth R10 000 each!”
For more information about this campaign, connect with Zodiac on:
For over 100 years Zodiac has been motivated by innovation which has in turn inspired their greatest successes in manufacturing pool equipment. Zodiac strives to constantly supply consumers and the industry with the highest quality products to provide people with a better life. Because the pool is a source of pleasure and joy, a place to reunite families, which creates relationships and memories. That’s the magic of a pool.