Zodiac Introduces Limited Edition PINK “Pacer For Hope” to Raise Funds for CANSA
The campaign below raised significant funds for CANSA’s Women’s Health campaign – CANSA is thankful to Zodiac for raising R100 000 during October 2018
October 2018 – According to the World Health Organization (WHO), breast cancer is the most frequent cancer among women, impacting 2.1 million women each year, and it also causes the greatest number of cancer-related deaths among women. In 2018, it is estimated that 627,000 women died from breast cancer – that is approximately 15% of all cancer deaths among women. While breast cancer rates are higher among women in more developed regions, rates are increasing in nearly every region globally. With statistics this high , (SA women have a lifetime risk of 1 in 27), the Cancer Association of South Africa (CANSA) go a long way in trying their best to help in the fight to curb cancer.
That’s also why Zodiac Pool Care, who is SA’s trusted brand in pool cleaners, are supporting CANSA during October by launching a limited edition pink Pacer combi in line with Breast Cancer Awareness month. 2000 limited edition pink Pacers, referred to as the “Pacer For hope”, will be available in select stores during October and for every ‘Pacer For Hope’ purchased, Zodiac will donate R50 to CANSA to assist with education and health awareness as well as care and support programmes for women affected by cancer.
Zodiac’s Trade Marketing Manager, Annelise Naicker, explained:
“These striking pink pool cleaners won’t just create awareness and raise funds for a good cause, but we also expect them to be in hot demand by SA consumers for their simple design and excellent performance. Suited to every size pool, the Pacer is the perfect low maintenance pool cleaner and comes with a two-year warranty. Our last limited-edition campaign we ran was to help support efforts against rhino poaching. This year we wanted to channel our efforts and funding into the issue of breast cancer. It is one of the major killers throughout both the developed and developing worlds, including South Africa. Thousands of South African women are diagnosed with cancer each year and that means family members are at risk of losing a loved one to the disease. Our products have traditionally always been in people’s homes and form part of their summer fun and family memories. That’s why these latest cancer stats and the realisation of the impact that this disease has on families and the homes we’re often part of has resonated so much with us and led us to launch this ‘Pacer For Hope’ campaign. We genuinely want to do anything we can to support CANSA and their efforts to fight back against cancer”.
The limited-edition ‘Pacer For Hope’ will be available at selected outlets and independent pool stores. The ‘Pacer For Hope’ is the perfect item to start the summer and help maintain your pool – keeping it sparkling clean while doing your bit to help in the fight against cancer.
So ahead of the warm summer months, make sure your pool has #SparklewithPurpose
For over 100 years Zodiac has been motivated by innovation which has in turn inspired their greatest successes in manufacturing pool equipment. Zodiac strives to constantly supply consumers and the industry with the highest quality products to provide people with a better life. Because the pool is a source of pleasure and joy, a place to reunite families, which creates relationships and memories. That’s the magic of a pool.