Pink Trees for Pauline #doekwithadifference in Association with CANSA
7 August 2018 – Pink Trees for Pauline (PTFP) kicks off again this year in September 2018 by launching a new campaign namely: #doekwithadifference in association with CANSA.
The campaign is a natural extension of the PTFP slogan: “Wrapped in colour, united in hope” and aims to raise funds specifically for care and support programmes for cancer patients and those affected by cancer.
Says Adri Jansen van Nieuwenhuizen, Managing Director from PTFP: “We’re very excited about the new addition for 2018! #doekwithadifference (a head wrap or scarf) is available in pink and green and will be sold to raise funds at R70 each. We’re hoping to turn heads and bring awareness to the challenges and issues facing many people fighting cancer and their right to access cancer treatment. In addition – individuals and companies can still show their support by buying the pink fabric at R25 per metre and wrapping trees in their local towns and communities.”
Doeks and fabric are available at all CANSA Care Centres country-wide.
Individuals, Corporates & Communities can Participate
PTFP and CANSA hope to inspire individuals and corporates to purchase their #doekwithadifference to raise funds.
It’s a great team building opportunity and companies (whether big or small) could further engage with #doekwithadifference by launching ‘spin-off initiatives’ such as ‘Wrapped on Wednesday’ / ‘Best Wrapped’, internally, where selfies get posted on social media platforms to generate interest. Some companies even run competitions for the most head wraps / scarves sold.
Raising Awareness of Women and Families Affected by Cancer
The #doekwithadifference raises awareness and shows support for women and families affected by cancer.
“Traditional head wraps (iDhuku) have long been associated with that of African cultures and worn for cultural, religious or fashion reasons. The style of how it’s worn around the head differs from culture to culture. We are looking forward to seeing all women from all cultures living in South Africa, embrace this initiative which celebrates their confidence and strength,” added van Nieuwenhuizen.
How CANSA Utilises Funds Raised
CANSA uses all funds raised from the campaign towards accommodation for patients during cancer treatment, home-based care nursing, feeding schemes for cancer affected patients and training social workers and also for supplying wigs, prosthesis and wheelchairs.
About Pink Trees for Pauline
In 2017, Pink Trees for Pauline was rolled out in approximately 140 towns with an estimated population of just under over 4, 5 million of which more than 75% are from informal towns and poor resource families. Read more…
For more information about the 2018 Pink Trees for Pauline project, please contact Adri Jansen van Nieuwenhuizen on firstname.lastname@example.org
CANSA offers a unique integrated service to the public and to all people affected by cancer. CANSA is a leading role-player in cancer research (more than R12 million spent annually) and the scientific findings and knowledge gained from our research are used to realign our health programmes, as well as strengthen our watchdog role to the greater benefit of the public.
Our health programmes comprise health and education campaigns; CANSA Care Centres that offer a wide range of care and support services to those affected by cancer; stoma and other clinical support and organisational management; medical equipment hire, as well as a toll-free line to offer information and support.
We also supply patient care and support in the form of 11 CANSA Care Homes in the main metropolitan areas for out-of-town cancer patients; a Wellness Centre based in Polokwane; and CANSA-TLC lodging for parents and guardians of children undergoing cancer treatment.
Visit www.cansa.org.za,or contact CANSA toll-free on 0800 22 66 22 or email email@example.com – follow CANSA on Facebook | Twitter | Instagram. CANSA offers multi-lingual support on WhatsApp: 0721979305 for English and Afrikaans, and 0718673530 for Xhosa, Zulu, Sotho and Siswati.