New Cookbook Can Help Reduce Your Cancer Risk
18 September 2018: Every year 115 000 South Africans are diagnosed with cancer and what’s truly shocking is that environmental and lifestyle factors, including smoking, lack of exercise and a poor diet are the cause of a significant percentage of these cases. With this in mind, the Cancer Association of South Africa (CANSA) partnered with the B-well brand to develop a cookbook that can lower the cancer risk.
The Smart Choice Cookbook with CANSA and B-well is a collection of recipes that focuses on cancer risk reduction. The book covers breakfast, lunch, dinner as well as snacks and treats, with a vegetarian option included in each section. All the recipes were developed in consultation with CANSA’s consulting dietitian Megan Pentz-Kluyts, who is renowned for her knowledge on the role of nutrition in helping to lower the risk of cancer.
The flavours in the recipes are exciting and explore some of the latest food trends. You can try starting the day with a Power Green Smoothie Bowl or tuck into a Salad In a Jar for lunch, enjoy Curried Fish with Apricots for dinner and even include a Banana and Cranberry Oat Cookie as an occasional treat. There are familiar favourites like Bobotie and the book has recipes for stock that forms the basis of the soup recipes, but these kinds of basics encourage South Africans to work with fresh produce and try new combinations at home.
What makes this book truly unique is its accessibility: Download your free book here *Feb 2019 – 40 000 downloads and counting…
Food plays a vital role in all our lives and making healthy choices leads to balanced nutrition in meals that are delicious and easy to prepare. B-well’s products are built on the ethos that everyone should be able to eat delicious food that’s healthier and more affordable, and this new book is a prime example of the brand’s passion for encouraging consumers to lead a healthy lifestyle. The cookbook represents B-well’s commitment to positive change in the local consumer market and all the B-well products utilised in the recipe book carry CANSA’s Smart Choice Seal.
Stephen Geldenhuys, B-well marketing manager, is excited about how this collaborative project will impact lives. “B-well is proud of its reputation for great recipes and the incredible quality of our products. It’s rewarding for us as a brand to know that we can be in the homes of consumers and part of their journey towards living well.”
CANSA has long been an outspoken advocate of the benefits of wholesome nutrition and says this, along with maintaining a healthy body weight and remaining physically active, can reduce the risk in a third of cancer cases. The Smart Choice Cookbook is a practical guideline that can be utilised by all households.
“As an organisation, CANSA has always been true to our mission to make knowledge available.” says Dr Melissa Wallace, Head of Research at CANSA.
“The Smart Choice Cookbook is a new dimension to CANSA’s information resources and we hope that it will help families change their mindset around and just how much it influences their risk of developing cancer. For cancer survivors, the book is equally applicable as everyone benefits from delicious, nutritious food.”
The book will be available to the public from October 2018 and the message is simple: eat smart to lessen the cancer risk.
Erin Drayton (B-well) – firstname.lastname@example.org or call 083 580 0197
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