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Our Cause Related Marketing Partners

Avène Spring Water to Benefit CANSA Patient Care Services

In 2020, leading dermo-cosmetic brand Eau Thermale Avène is turning 30!

To celebrate their 30th birthday, Eau Thermale Avène is launching a Limited Edition 300ml version of their iconic Avène Thermal Spring Water. In support of their ethos of soothing lives, R10 of every one of these Limited Edition units sold between February and April 2020 will be donated to CANSA. The donation generated from the Limited Edition 300ml Avène Thermal Spring Water will be allocated to CANSA’s Service Delivery Programmes that focus on cancer patient care services. These services offer emotional support, counselling, hospital and home-based care to cancer patients and their loved ones.

 

About Avène

For the last 30 years, Eau Thermale Avène has been committed to upholding its core mission: offering everyone with sensitive skin the experience of a better quality of skin and life.

At the heart of the brand is Avène Thermal Spring Water – present in all products. Originating as rain, the water follows a 50-year journey through the Cevennes Mountains emerging clean and pure in the small French village of Avène.

Avène Thermal Spring Water is renowned around the world for its unique soothing, softening and anti-irritating properties, as validated by over 150 clinical and fundamental studies. It’s efficacy is further demonstrated by the Avène Hydrotherapy Center where the water has been used to offer relief of symptoms associated with skin conditions such as atopic dermatitis, eczema, psoriasis, burns and side effects of cancer treatments. To date the Center has helped over 60,000 patients.

The perfectly balanced mineral composition and presence of a unique microflora, makes Avène Thermal Spring Water the ideal skin care companion for all types of sensitive skin.

Why the Partnership with CANSA?

Helping people find relief and hope is something Avène continuously strives to do. Eau Thermale Avène has recently launched a new global initiative called SKIN & CANCER. The initiative aims to help cancer patients soothe the skin side effects often associated with cancer treatments through education and the use of safe and specialized products. With this in mind, partnering with CANSA was a natural fit, as their goal of improving the quality of life and offering support to cancer patients, is completely aligned with Avène.

Cara Noble, CANSA National Relationship Manager Service Delivery, says, “CANSA is excited to be working with an established and caring brand like Eau Thermale Avène. 30 years is a milestone and as we turn 90 in 2021, we know the value of consistency, being dynamic and changing with the times. CANSA is working hard in Oncology wards, communities and in our Care Centres around South Africa to support cancer patients and their families. Education, risk reduction screenings and awareness programmes are also a top priority. We know the value of knowing the signs and how early detection can save lives. A donation like this means that we can keep on making a difference and guide and support more cancer patients that need us. We can do more education programmes and volunteer trainings. It is through the support of the community and our partners like Eau Thermale Avène that we are able to continue the work we do and make a difference in the fight against cancer.”


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