Media Releases & News

World Cancer Day 2017 Impact Report

On Saturday, 4 February 2017, people everywhere marked World Cancer Day.

Close to 1,000 activities took place in more than 100 countries, on every continent – on city streets and in rural towns, on social media and in boardrooms, in classrooms and community centres, and in parks and parliaments.

2017 was the second year of the three-year ‘We can. I can.’ campaign, building on the momentum from the previous year’s success.

Organisations, cities, communities, schools, hospitals, governments, and individuals came together under the same banner to show their support for a cancer-free world.

In total, there were over three billion social media impressions and more than 420,000 tweets mentioning the Day. The global media contributed over 11,000 press mentions across 135 countries, reaching a collective audience of at least 7 billion.

The Cancer Association of South Africa

To mark World Cancer Day, the Cancer Association of South Africa (CANSA) organised a series of sport-related and wellness activities hosted by their local branches, including two cycle tours from Johannesburg to Cape Town, a morning of yoga with local radio personalities, a fun walk, a family fun run (Let’s Gijima & get CANSA Active), as well as a fundraising hike in partnership with Hiking 4 Marisca and more


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