Record Breaking Daredevils Unite to Run Cancer Out of Town
29 March 2017 – On Friday 24 March, 3 402 men of all ages, shapes and sizes took to the streets for the best-supported Hollard Daredevil Run to date. The run saw Daredevils wearing nothing but Purple Speedos supporting male cancer awareness in Johannesburg, Cape Town, Durban and Mbombela.
The 5 km Run marked the eighth year of men stripping down for a good cause and, for the second time in Daredevil history, the event took place on the same day at four venues across the country. The event collectively raised close to R500 000 for CANSA, funding the Hollard MANVan – a mobile health clinic which travels to remote areas throughout South Africa to reach men who would otherwise not have access to cancer-related education and screening.
“It’s fantastic to see the growth of the Hollard Daredevil Run event each year, and more importantly, that it grows as a platform to educate South Africans about male cancers,” says Heidi Brauer, Chief Marketing Officer at Hollard. “We are so proud of this spectacular event and look forward to painting the town purple again next year!”
Prostate cancer is increasingly prevalent in South Africa, perhaps because men are not as diligent as they should be when it comes to regular check-ups and doctor visits, while testicular cancer, in turn, is one of the most common amongst younger men. The annual Hollard Daredevil Run promotes regular examination to enable early detection of both of these cancers as a way to save lives. Free Prostate Specific Antigen (PSA) tests are provided to all Daredevils over the age of 40 taking part in the Run.
“Prostate cancer is the most commonly diagnosed type of cancer amongst men in South Africa, but we know that catching it early enough greatly improves the chances of survival and effective treatment. “With 267 PSA tests performed on and before Run day, the Daredevil campaign has certainly made a positive impact on the level of cancer awareness in South Africa,” says Lucy Balona, Head of Marketing and Communication at CANSA.