Harley-Davidson® Africa Pink Glove Run Mass Motorcycle Ride
22 October 2015: Harley-Davidson® Africa and its 11 authorised dealer partners are continuing to raise awareness and funds in aid of Breast Cancer by encouraging South Africans to join the 2015 Fearless cause with a Pink Glove Run mass motorcycle ride taking place end of October – set to be one of the largest mass ride parades this year.
The Pink Glove Run will call on anyone and everyone who rides a motorcycle to join Harley® to show their support.
This follows the Fearless Music Tour with Harley-Davidson® ambassadors Jack Parow and Loki Rothman, which took place last month in Cape Town, Durban and Johannesburg. Read more…
Support the Pink Glove Run
South African legends can support Fearless by purchasing one-of-a-kind pink buffs on sale at participating Harley-Davidson® dealerships. All funds raised during the two months will be donated to CANSA.
“We want all South Africans to unite and take action in order for us to kick cancer in the ass,” says Juan Mouton, Marketing Manager of Harley-Davidson® Africa.
“Our vision is to break down the barrier of ‘it won’t happen to me’ or ‘I’m too young’, which is exactly why we’re joining hands with CANSA to educate women on the risks, the signs and more importantly the way they can protect themselves and their loves ones. Our goal is to at least double the R100,000 we raised in aid of cancer last year and so far we’re on track to achieve our goal thanks to the incredible support we’ve received.”
CANSA’s Head of Health, Professor Michael Herbst, adds: “CANSA applauds the creative initiative that Harley-Davidson® has taken this year with its Fearless campaign. It aligns perfectly with our strategy of providing reliable health information and education in the fight against cancer.”
According to Herbst, breast cancer is the most common cancer among women in South Africa, and the lifetime risk for breast cancer in SA women is that of 1 in every 35.
The Pink Glove Run will be taking place at 11 Harley-Davidson® dealerships across the country on Saturday, 31 October 2015. Start time for all the parades will be at 09h00. All riders on two or three wheels and their families are invited to participate in the event to show support for breast cancer awareness. Food, drinks and entertainment will be available at all dealerships after each parade.
Popular South African celebrities Roxy Louw, Danine Naidoo and Vanessa Haywood, amongst others, are working closely with Harley-Davidson® Africa to share their stories and encourage all South Africans to play a part in supporting the cause.
For more information about the Pink Glove Run in your community, visit:
To shout loudly:
- Tweet with hashtags: #HDFearless, #PinkGloveRun, #HarleyDavidson
No excuses, no fear, no limits. Be your Fearless self.