Gird Your Loins, George: The Daredevils are Coming!
The Garden Route can expect to see a little more than it bargained for this February, as the 2016 Hollard Daredevil Run prepares to make George blush by challenging men of all shapes and sizes to run cancer out of town with nothing but a purple Speedo to cover their ‘jewels’.
The Run will commence at 15h00 on 19 February 2016 and pre-registered participants will meet at the picturesque Garden Route Botanical Gardens for a 5km run surrounded by fauna and flora indigenous to the area. The event aims to promote awareness of male cancers such as prostate and testicular cancer, and bring attention to the importance of getting tested for these diseases sooner rather than later.
Hollard’s Daredevil campaign has made tremendous headway in helping to shed light on the harsh realities of cancer and the risks men of all ages face in South Africa. Over the last 7 years, the run has literally taken the country “by the balls” and is committed to kicking cancer where it hurts.
“Cancer is a serious but increasingly treatable and manageable disease,” says Prof Michael Herbst, Head of Health CANSA. “The Prostate Specific Antigen (PSA) test is a non-invasive screening test for prostate cancer that involves a simple and painless prick to the finger to measure the levels of gamma-seminoprotein (more commonly known as prostate-specific antigen). Along with this, men are also encouraged to test themselves for signs of testicular cancer by conducting self-examinations at home and taking note of any irregularities.”
According to research conducted by CANSA, prostate cancer affects one in 27 men in South Africa, while men as young as 15 years old face the risk of developing testicular cancer. However, early detection has shown positive outcomes, with studies suggesting a treatability rate of 95% should testicular cancer be caught early enough.
“Hollard is proud to host this incredible event and we’re positive about the impact this initiative will have on raising awareness of male cancers,” says Heidi Brauer, Chief Marketing Officer at Hollard Insurance. “We’re challenging all South African men to take part and help run cancer out of town for good!”
The idea was born in a Johannesburg pub in 2009 when a group of mates dared one of their number to run through peak traffic in a Speedo in the name of raising awareness of cancer. What started out as a playful dare between mates has led to thousands of men taking up the challenge and a nationwide phenomenon seven years later.
For more information on the 2016 Hollard Daredevil Run and how to sign up, visit www.daredevilrun.com, ‘like’ the Daredevil Run Facebook page. Share your support by tweeting using the official hashtag, #DaredevilRun and tag @Daredevil_Run in your tweets.