Get Your Pink On Campaign raises R501 920 for CANSA
8 June 2012: Thousands of Vodacom Bulls supporters, sponsors and stakeholders opened their hearts and wallets to the tune of half a million rand in donations over the past three weeks in support of the “Get Your Pink On” Campaign. The campaign, planned jointly by the Blue Bulls Company and the Cancer Association of South Africa (CANSA), ended at midnight on June 6th. The grand total from online, text, sponsor and corporate donations and contributions was R501 920.
Barend van Graan, Blue Bulls Company CEO said the Union was overwhelmed by the support and generosity of its fans, the South African public, its partners, suite holders and stakeholders in making the campaign a resounding success.
“This has been a memorable and very rewarding campaign for the Union, our players and of course all our fans who turned out fully kitted in pink on Saturday at Loftus Versfeld to show their support for the campaign. I’m grateful and humbled by the amount of support we’ve received and am pleased that we are able to assist CANSA in their continued fight to save and change the lives of those who are either affected by or who are battling cancer.”
The highlight of the “Get Your Pink On” Campaign was at Loftus Versfeld during the Vodacom Bulls crunch Super Rugby clash against the DHL Stormers on June 2. The Stadium was buzzing with pink activity from fully dressed fans, to Sprayathon stations and a Mobile Health Unit.
Sue Janse van Rensburg, CANSA CEO, said: “We’re very pleased and grateful for the incredible support received from the Blue Bulls Company, their sponsors as well as all the rugby fans who supported this campaign. Thank you for sharing your successful brand with us and giving CANSA an incredible opportunity to help spread awareness about the importance of early detection of cancer. Cancer affects everyone and with this support, we can now continue fighting cancer through service in the community.”
Portia Maurice, head of innovations and partnering at Vodacom, concludes, “Mobile technology has tremendous power to do good and it is heart-warming to see how South Africans have embraced this campaign through SMS donations and all the other channels to help in the fight against cancer.”
For more information, please contact Lucy Balona, Head Marketing & Communication CANSA – email: email@example.com or tel: 011-616 7662.