Be SunSmart with Mr Price Sport
14 January 2013: Mr Price Sport’s new Trail Tech clothing range meets the Cancer Association of South Africa (CANSA) SunSmart Choice Seal requirements, recognising it as UV protective clothing that is effective against the harmful effects of the sun. See clothing here…
This range of technical garments has been especially tested and verified to meet the Ultraviolet Protection Factor (UPF) 50 standards.
UPF is a scale developed to rate protection provided by clothing against Solar Ultraviolet Radiation (UVR). Different wavelengths of radiation in the UVR spectrum have different effects on human skin which is taken into consideration when calculating the UPF rating. UPF is directly comparable to the Sun Protection Factor (SPF) for sunscreens in that a garment rated UPF 50 will provide the skin with 50 times the protection against UVR compared to unprotected skin.
Skin cancer is one of the most common in South Africa. Be aware of the risk factors for skin cancer and follow easy preventative measures to reduce your risk. Take charge of your skin and be aware of the dangers of the sun.
To make people more aware of the effects of the sun and reduce the incidence of skin cancer in South Africa, this partnership with Mr Price is proactively helping all to protect themselves against skin damage and cancer.
Nikki Viljoen, Marketing Manager from Mr Price Sport says, “We’re excited about this new range to keep our customers safe from damaging solar rays as well as joining the fight against cancer”.
“We’re always looking out for products and partners that help to protect from the harmful rays of the sun. It’s important to know that UV radiation can be high even on cool and overcast days. Wearing the Mr Price Sport Trail Tech range is not enough though. Sunscreen must be applied regularly to all exposed skin, whilst UV protective hats and sunglasses should also be worn.” added Sue Janse van Rensburg, CANSA CEO. Read more about SunSmart living here…
See Mr Price Sport UV Shield clothing at this link, available at all Mr Price stores nationally.
CANSA offers a unique integrated service to the public and all people affected by cancer. As a leading role-player in cancer research (more than R6 million spent annually), the scientific findings and knowledge gained from our research are used to realign our health programmes as well as strengthen our watchdog role to the greater benefit of the public. Our wide-reaching health programme includes prevention and education campaigns, CANSA Care Centres that offer stoma and lymphoedema clinics, medical equipment hire, toll-free line and support to children and their families affected by cancer. Patient care and support in the form of 11 CANSA Care Homes for out-of-town cancer patients in the main metropolitan areas plus one hospitium (based in Polokwane) as well as two CANSA-TLC Lodges in Pretoria and Limpopo for parents/guardians of children treated for cancer. Visit www.cansa.org.za or call CANSA toll-free 0800 22 66 22, or email: firstname.lastname@example.org.
Follow CANSA on Twitter and join CANSA on Facebook: CANSA: Fighting cancer in South Africa. (For more information, please contact Lucy Balona, CANSA’s Head: Marketing and Communication on email@example.com, or call 011 616 7662 or sms on 082 459 5230.)
About Mr Price
Mr Price Sport is a sporting & outdoor retailer – stocking a wide range of both sporting & outdoor equipment & apparel, for sport & outdoor enthusiasts nationwide. Stay in touch: Visit us at: www.mrpricesport.com. Follow us on Twitter or Like us on Facebook.